PRiMAX | Where human intent meets property intelligence

PRiMAX is redefining how property developments are priced, marketed and sold.

We help developers and agents move beyond guesswork by turning buyer behaviour into meaningful, actionable insight.

Price with confidence

Take the guesswork out of your next launch

Run a digital pre-launch to see how real buyers engage with the project. Behaviour reveals what to release, what to hold, and how to price. Translates intent into insight so pricing becomes science, not speculation.

Sell smarter

Drive momentum from day one with real-time buyer signals

Track buyer behaviour across the campaign to see what resonates and where drop-off occurs. Surface high-intent leads, fine-tune pricing, and manage stock to avoid stalled launches and accelerate early conversions.

Portfolio insights

One view across every project in the portfolio

Live performance data shows what’s selling, what’s lagging, and where pricing pressure is building. Replace static reports with real-time insight to make faster, better-informed portfolio decisions.

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Built for the people who make it happen

PRiMAX is designed for the two roles that shape every great development — the developer setting the strategy and the sales agent driving the sale. Both face different pressures. PRiMAX solves for both.

Property Developer

Set pricing with confidence. Launch with momentum.

The biggest risk in any development is getting pricing wrong. Overpricing stalls sales. Underpricing leaves money on the table. PRiMAX removes the guesswork by showing how real buyers engage before launch — helping developers price smarter, release better, and drive early momentum.

Key insights:

Product–market fit signals by floorplan, layout and stack before launch
Confidence bands to avoid under- or over-pricing
Predictive sales velocity by lot type, stack and price band
Optimal release strategy to maximise momentum

See PRiMAX Launch in action

Sales Agent

Prioritise leads. Convert faster. Keep stock moving.

Agents are under pressure to deliver from day one — with limited insight into what buyers really want. PRiMAX tracks behaviour in real time so agents know who’s serious, what’s resonating, and where to focus. It helps turn interest into action and avoids slow starts.

Key insights: