- Digital pre-launch tested with real buyers
- Behaviour tracking by lot, layout, and price band
- Product–market fit signals based on real interactions
- AI-powered pricing and release scenario testing
- Sales velocity forecasts by product type and configuration
- Confidence bands to avoid over- or under-pricing
- Optimal release strategy to drive momentum and maximise GR
What’s hot, what’s not — now you know
See exactly which units are drawing attention, at what price points, and how demand shifts by floor or aspect. PRiMAX surfaces these insights in real time, helping you optimise release order, pricing, and sell-through strategy with confidence.
- Live tracking of buyer behaviour and interactions
- Intent scoring to identify high-converting leads
- Engagement insights at unit and floorplan level
- Real-time prompts to adjust pricing or test incentives
- Visibility into what’s working—and what’s not—mid-campaign
- Stock performance tracking across all product types
- Simple stock management system that keeps teams aligned
Chase buyers, not browsers
Identify high-intent buyers based on real behaviour — from units viewed to time spent and return visits. PRiMAX Sales helps your team focus follow-up on the people most likely to convert, boosting velocity without the guesswork.
PRiMAX Launch
Take the guesswork out of pricing.
Move faster, price smarter, and maximise revenue using live behavioural data and smart algorithms. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed eiusmod tempor incididunt ut labore et dolore magna aliqua. ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut.
Key features:
- Real time buyer intent data
- Price elasticity insights
- Goldilocks price band detection
- Layout and bedroom demand analytics
- Market calibration
- Heatmaps and dashboards
- AI optimisation recommendations
PRiMAX Sales
See what’s behind the click.
Differentiate leads by true buyer intent – not just a registration of interest. Know who's serious and what they want before you pick up the phone. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed eiusmod tempor incididunt ut labore et dolore magna aliqua. ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut.
Key features:
- Buyer lead scoring
- Intent profiles for each lead
- Customer follow-up triggers
- CRM integration
- Open vs private campaign insights
- Sales funnel visibility
More coming soon