1. About Us: PRIMAX AI PTY LTD (ABN 71 680 726 158) operates the PRiMAX website and services. This policy explains how we collect, use, disclose, and protect your data under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. What We Collect – Behavioural Data (no account required): We collect first‑party behavioural data such as pages viewed, time on page, return visits, unit or floorplan interactions, device/browser type, and IP address. We use cookies and tracking pixels configured to minimise personal information collection in compliance with APP 1, APP 3 and APP 5.

3. What We Collect – Personal Data (account holders only): If you create an account, we collect your name, email, contact preferences and project registrations. Only developers whose projects you engage with—and their authorised sales teams—receive this data.

4. How We Use Your Information – Behavioural Insights: We use behavioural data to power anonymised, aggregated PRiMAX analytics models licensed to property developers for insights into demand, unit resonance, pricing, and release strategy. This is permitted under APP 6 and aligns with OAIC data analytics guidance.

5. How We Use Your Information – Personal Data Disclosure: Personal data is shared only with the relevant developer and their associated sales teams for follow‑up about projects you’ve expressed interest in. We do not use it for advertising or third‑party marketing.

6. Disclosure: We do not sell your personal data. Only anonymised behavioural data may be shared for benchmarking or reporting. Aggregate insights contain no identifiable information.

7. Transparency & Consent: From your first visit, we clearly inform you that behavioural tracking is used. Our cookie notice explains how tracking works and how to manage preferences. We honour Do Not Track (DNT) signals where reasonable, noting that opting out may limit functionality.

8. Security & Data Retention: All data is encrypted in transit (TLS/SSL) and at rest using industry‑standard encryption. Access is strictly restricted to authorised personnel. Personal data is retained only as long as necessary to deliver services and meet legal obligations; anonymised behavioural data may be retained longer in de‑identified form.

9. Your Rights: You may request access or correction of your personal data. You may withdraw consent to tracking or request account deletion, though anonymised behavioural data may still persist. Deletion of personal data does not affect aggregated anonymised insights.

10. Updates & Contact: This policy is effective from [insert effective date]. We may revise it periodically; major changes will be communicated via our site or email. For privacy queries or requests, contact the Privacy Officer at privacy@primax.ai.